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Where the (Young) WIld Things Are

Generations X and Y Vancouver and Victoria

 Young professionals in Canada have a lot to consider when deciding where to take up residence, according to Next Generation Consulting.

Young professionals in Canada have a lot to consider when deciding where to take up residence, according to Next Generation Consulting.

To help in this tough decision, NGC has come up with the list of Canada's next top cities -- the best places for the next generation of workers to live and work in.

Victoria, with a reputation for being a little bit stodgy, was the No. 1 city on the list released Tuesday. The only other B.C. city in the top 20, Vancouver, placed third. Rankings were based on the cities' score in seven areas including earning potential, educational opportunities, lifestyle cost, and social scene.

NGC founder Rebecca Ryan -- based in Madison, Wi. -- said deciding where to put down roots solely on cost of living or employment opportunities can be a mistake.

"The next generation is very savvy about choosing where they'll live," said Ryan. "They look carefully at quality of life factors like how much time they're going to spend in traffic commuting, if they can live near a park or hike-and-bike trail, and whether a city's downtown stays awake after five."

Over the past 11 years, NGC has tracked the migratory patterns of professionals aged 20 to 40 years old. Researchers used this data to evaluate what's important to next-generation workers.

"This is something every city and business leader in Canada needs to be thinking about," said Ryan. "Attracting and retaining talent is incredibly important, because [worker shortages] simply aren't going to go away."

I'll like to live in . . .

Younger professionals aged 20 to 40 rate these Canadian cities as the most attractive places to live and work, according to Wisconsin-based Next Generation

Consulting, which evaluated only cities with populations over 100,000.

1. Victoria

2. Ottawa

3. Vancouver

4. Kingston, Ont.

5. Halifax

6. Toronto

7. Calgary

8. Saskatoon

9. London, Ont.

10. Edmonton

11. Winnipeg

12. Regina

13. Thunder Bay, Ont.

14. St. Catharines, Ont.

15. Saint John, N.B.

16. Montreal

17. Kitchener, Ont.

18. St. John's, N.L.

19. Quebec

20. Hamilton, Ont.

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